Goodbye Amazon Halo

It’s official: Amazon is sunsetting the Halo fitness tracker. The news came as quite a surprise to loyal users like myself who have come to rely on the device as part of our daily fitness routines. The Halo tracker is set to stop working on August 1st, and I must admit, I’m feeling a bit disappointed without a clear alternative in sight. The market just doesn’t seem to offer a comparable fitness tracker right now.

Amazon’s announcement got me thinking about what truly makes a product successful in today’s highly competitive landscape. Many experts argue that a good measure of product-market fit is asking how strongly the users would wish it back if the product were to disappear from the market. Well, Amazon, you’ve certainly hit the nail on the head with the Halo fitness tracker, in my case.

To provide a bit of context, the Amazon Halo fitness tracker was introduced as a sleek, screenless band and was great at tracking sleep and activity. The Halo fitness tracker’s minimalistic design made it a popular choice for many fitness enthusiasts, including myself. As I said, I don’t see an alternative to the Halo band on the market now. All the hopes are on Fitbit resurrecting the Flex series in the Fitbit Flex 3 :-D